Logos
The Catholic University of America logo is the primary institution-wide identifier for use on University communications, and must appear consistently to maintain the integrity of the Catholic University brand. It must always be reproduced from the official Catholic University logo artwork files — not altered, re-created, or rearranged in any way.
Primary University Logos
The primary logo is meant to convey the essence of the brand at the highest level, providing a strong impression and unity, as well as recognition, when used consistently and properly.
The logo is composed of two elements: the Catholic University wordmark and the Catholic University shield.
Secondary University Logos
University Communications has created an additional version to support the brand by providing an option to utilize when the primary logo will not reproduce well due to size or printing restrictions. It is to be used almost exclusively for internal communications, not external audiences who are not yet familiar with Catholic University.
Unit Logos
Units within the University that have frequent interaction with audiences are assigned a Unit logo associated with their area — for example: colleges, schools, departments, and offices.
The logos are to be used to communicate with internal audiences — not external audiences who are not yet familiar with the University and should first be exposed to the Primary logo.
Logo Clear Space
The diagrams shown here provide guidelines for establishing the minimum amount of clear space for print and digital reproductions. Graphics, typography, illustrations, and/or photographs should not be positioned within the perimeter of the clear space. The same minimum distances should be used between the logo and the edges of the page.
Logo Color Variations
The full-color Catholic University of America logo is three colors: black, red, and blue. Please refer to this site's Color section for custom formulations that have been developed to accommodate various media.
The preferred logo is the 3-color version on a white background. Additional color options such as 2-color, black-only, 3-color reversed, 2-color reversed, and white-only are shown below.
The logo color variations also apply to the Secondary logos as well as the Unit logos, even though they are not shown here.
Primary Logo Downloads
The full suite of primary University logos are included here — horizontal and vertical versions. Follow this guide for the file type you may need:
EPS
These files can be imported into or opened through page layout and illustration software such as Canva, InDesign, Illustrator, or Photoshop. EPS files are vector art, and they offer the highest possible resolution used for high-quality print applications, posters, and large-scale graphics.
PNG
The .PNG format is preferred for posting created images and graphics on websites, apps, and social media. It uses a compression algorithm that reduces file size while retaining sharp lines and solid colors, although unlike vector EPS files, they can lose resolution when used at large sizes. Graphic images in the .PNG format can be saved with transparent backgrounds so they blend in with the background color of the website or other digital application in which they appear.
Logo Download
Download the full suite of Primary University logos, save to your computer for future use, and share with your team using a shared folder.
Shield
The Catholic University of America shield, or coat of arms, was designed by Pierre de Chaignon la Rose in 1935 and emphasizes three things: our country, our faith, and our University.
The cross is comprised of red and white stripes on a field quarter of blue and white, created from our three national colors and no others. The most salient charge of the shield is a cross, clearly indicative of the Catholic faith. The stripes of red are emblematic of the Precious Blood of Christ, while the white stripes symbolize the innocence of Christ.
The quartered field of blue and white uses the heraldic colors of Our Lady, the Mother of God. In the upper left, the crescent is the heraldic symbol of the Immaculate Conception, constituted by ecclesiastical authority as the Patroness of the United States of America.
The open book represents Catholic University as an institution of learning. The motto on the pages of the book, “Deus Lux Mea Est” (God is my light), points to the source of all truth and enlightenment.
Shield Clear Space
The diagram provides guidelines for establishing the minimum amount of clear space for print and digital reproductions. Graphics, typography, illustrations, and/or photographs should not be positioned within the perimeter of the clear space. The same minimum distances should be used between the shield and the edges of the page.
Presidential Seal
The Catholic University Presidential Seal is limited to official documents. The President and Board of Trustees of The Catholic University of America use the seal to authenticate certain official documents they issue, such as diplomas.
The seal is a legal symbol of authenticity. The seal has no other legitimate purpose and therefore may be put to no other use. As such, graphic images that mimic it (i.e., the name of the University or one of its constituent parts encircling the shield) are not permitted.
External and Internal Co-branding
Co-branding is an important aspect of the University's outreach and partnerships with other institutions and organizations. When Catholic University is in the lead position, the structure is built around the University logo with separation by a thin line, while remaining associated by close proximity. The use of the primary or secondary University logo depends on the audience — external or internal.
